PATE & ASSOCIATES MARKETING has provided economical strategic marketing and public relations services since 1996 for K-12 and higher education, arts organizations, governmental agencies, nonprofits and small businesses. William "Chip" Pate, who operates the business, handles most projects, working with a network of associates who broaden the expertise available for your projects.

WILLIAM "CHIP" PATE, Ph.D., has received more than a dozen awards for his creative work. He received his B.A. in Journalism from The University of North Carolina at Chapel Hill before continuing to complete the doctorate in higher education administration with an emphasis in marketing and consumer behavior.

STRATEGY

Whether you're opening a new business, promoting a special event or helping clients find and use your services, there's no such thing as a "one-size-fits-all" marketing strategy. No single approach works for everyone.

We can help you analyze your competitive strengths and weaknesses. Identify potential new opportunities and lingering threats. And, most of all, develop a solid strategy to meet your goals. Then, we can provide the creative services needed to put the plan into action.

COMMUNICATIONS

Getting your message across effectively — and to the right people — is one of the most important things you can do for success. And it's also something few take seriously. It's true that anyone can tweet, post, write or design a communication. But if it's done poorly, the effort can hurt as much as it can help.

We understand different audiences. Where they get information and how they use it. What style of language and images are more effective. And we have the expertise to make research and other complex messages clear.

PUBLIC RELATIONS

In a busy and competitive environment, it's essential to tell your own story, build relationships with the media and key constituents, and plan to deal with a crisis before it comes your way.

We can help you assess your current organizational communication, define your key messages, determine how to reach key constituencies and make it all happen.

Services include information campaigns, media relations, social media, news releases and features, event management, photography, speech writing and other services designed to sharpen your message and enhance your reputation.

Chatham Life

Annual lifestyle magazine focusing on Chatham County, North Carolina — including Pittsboro and Siler City — produced from 2020 for the Chatham News + Record.

chatham 411

Annual community guide for Chatham County, North Carolina — including Pittsboro and Siler City — produced from 2020 for the Chatham News + Record.

LEE COUNTY LIVING

Annual lifestyle magazine focusing on Lee County, North Carolina — including Sanford and Broadway — produced from 2001 through 2016 for The Sanford Herald.  Click here for the 2016 issue. 

THE INDUSTRIAL EDITION

Three to four annual special newspaper sections focusing on local industry and manufacturing companies in central North Carolina — produced from 1999 through 2016 for The Sanford Herald. 

CHATHAM LIVING

Annual lifestyle magazine focusing on Chatham County, North Carolina — including Pittsboro and Siler City — produced from 2010 through 2017 for The Sanford Herald.  Click here for the 2016 issue. 

ON CAMPUS

Annual guide highlighting ways community members can participate with Central Carolina Community College — produced in 2015 and 2016 for The Sanford Herald.  Click here for the 2016-17 issue.

FYI

Annual community guide for Lee County, North Carolina — including Sanford and Broadway — produced from 2001 through 2016 for The Sanford Herald.  Click here for the 2016 issue.

RESHAPING THE LANDSCAPE

A look at the impact of women shaping agriculture in Lee County, North Carolina, with short profiles of a dozen of the region's more influential farmers, educators and agribusiness leaders.